Willow | About

The Future of Incontinence Care

We started Willow with a promise: to make high-quality incontinence products for the people we love, at a price everyone can afford. The support you need, without settling for bulky pads that feel more like a diaper than underwear. Willow is totally customizable, so you get what you need, when you need it (without the awkward run-ins at the store).

The Future of Incontinence Care

We started Willow with a promise: to make high-quality incontinence products for the people we love, at a price everyone can afford. The support you need, without settling for bulky pads that feel more like a diaper than underwear. Willow is totally customizable, so you get what you need, when you need it (without the awkward run-ins at the store).

Moisture-free Protection for the Modern Woman

Our powerfully absorbent, ultra sleek underwear is specially designed for superior incontinence protection with a modern-rise and a seamless fit.

Moisture-free Protection for the Modern Woman

Our powerfully absorbent, ultra sleek underwear is specially designed for superior incontinence protection with a modern-rise and a seamless fit.

The Future of Incontinence Care

We started Willow with a promise: to make high-quality incontinence products for the people we love, at a price everyone can afford. The support you need, without settling for bulky pads that feel more like a diaper than underwear. Willow is completely customizable, so you get what you need, when you need it (without the awkward run-ins at the store).

The Future of Incontinence Care

We started Willow with a promise: to make high-quality incontinence products for the people we love, at a price everyone can afford. The support you need, without settling for bulky pads that feel more like a diaper than underwear. Willow is completely customizable, so you get what you need, when you need it (without the awkward run-ins at the store).

Moisture-free Protection for the Modern Man

Our powerfully absorbent brief is specially designed for superior incontinence protection.

Moisture-free Protection for the Modern Man

Our powerfully absorbent brief is specially designed for superior incontinence protection.

Sleek,
Modern Fit

Fresh and Clean Protection

Ultra-thin brief disappears under clothes—no bulky pads, no annoying panty lines.
Odor-controlling moisture barrier keeps you fresh and worry-free.

Breathable

Flexible

Moisture-wicking, cotton-like outer layer keeps you comfortable and dry.
Lightweight, elastic fabric that moves with you.

Maximum Absorbency

Discreet

Fast-drying inner layer absorbs liquid and locks it in.
No crinkle, no crackle, our premium brief feels like cotton and bends without sound.

Sleek,
Modern Fit

Ultra-thin brief disappears under clothes—no bulky pads, no annoying panty lines.

Breathable

Moisture-wicking, cotton-like outer layer keeps you comfortable and dry.

Maximum Absorbency

Fast-drying inner layer absorbs liquid and locks it in.

Fresh and Clean Protection

Odor-controlling moisture barrier keeps you fresh and worry-free.

Flexible

Lightweight, elastic fabric that moves with you.

Discreet

No crinkle, no crackle, our premium brief feels like cotton and bends without sound.

Comfortable, Modern Fit

Breathable

Ultra-thin brief disappears under pants—no more bulky pads.
Moisture-wicking, cotton-like outer layer keeps you comfortable and dry.

Maximum Absorbency

Fresh and Clean Protection

Fast-drying inner layer absorbs liquid and locks it in.
Odor-controlling moisture barrier keeps you fresh and worry-free.

Flexible

Discreet

Lightweight, elastic fabric that moves with you.
No crinkle, no crackle, our premium brief feels like cotton and bends without sound.

Comfortable, Modern Fit

Ultra-thin brief disappears under pants—no more bulky pads.

Maximum Absorbency

Fast-drying inner layer absorbs liquid and locks it in.

Flexible

Lightweight, elastic fabric that moves with you.

Breathable

Moisture-wicking, cotton-like outer layer keeps you comfortable and dry.

Fresh and Clean Protection

Odor-controlling moisture barrier keeps you fresh and worry-free.

Discreet

No crinkle, no crackle, our premium brief feels like cotton and bends without sound.

Still not convinced?

When you sign up for our trial offer, you’ll receive 20 pairs of Willow underwear for you to try out for style, comfort, and performance.

Still not convinced?

When you sign up for our trial offer, you’ll receive 20 pairs of Willow underwear for you to try out for style, comfort, and performance.

Still not convinced?

When you sign up for our trial offer, you’ll receive 20 pairs of Willow briefs for you to try out for style, comfort, and performance.

Still not convinced?

When you sign up for our trial offer, you’ll receive 20 pairs of Willow briefs for you to try out for style, comfort, and performance.